StarShop LLC is an e-commerce retail business founded by Original Shark Tank star Kevin Harrington and co-owned by celebrities like Paula Abdul and 4 time Grammy winner Rodney Jerkins. StarShop uses unique celebrity videos to sell celebrity owned or endorsed products. The StarShop mobile application and website soft-launched on June 3, 2015 and garnered immediate media attention through articles in People, Us Weekly, E Online, The New York Times and The New York Post.
StarShop is a dynamic mobile shopping experience that entertains and immerses today’s digitally savvy consumer through a highly curated mix of exclusive celebrity content and brands celebrities love. Celebrities who have appeared in exclusive StarShop videos include television stars Paula Abdul, Tina Fey and Kendall Jenner, movie stars Bradley Cooper, Robert DeNiro, Ben Stiller, Will Farrell, Jennifer Lawrence and Penelope Cruz, sports stars such as Eli Manning, and recording industry stars FloRida, Wakka Flakka and Cee Lo Green. StarShop also has sold products from celebrities ranging from Rihanna to Nicole Richie; Taylor Swift to Adrienne Curry and Katy Perry to Snooki.
StarShop is a limited liability company of which cellular phone industry giant SPRINT Corp. is a founding member. That means a StarShop offer on their mobile application has an enormous potential reach because of SPRINT’s cell phone customer base.
PinSight Media+ is the mobile data subsidiary of SPRINT responsible for apps, media, analytics and commerce. Pinsight developed the StarShop mobile app and are executing the mobile media for StarShop, including SPRINT promotions and broader mobile advertising. PinSight Media+ has the expertise to make shopping secure for StarShop Customers. Because of StarShop’s arrangement with SPRINT, StarShop has the potential to reach millions of people with one simple click.
StarShop’s business strategy is to position StarShop as the online shopping destination for celebrity branded products and unique celebrity content, to partner with celebrities and media outlets to increase exposure for a fraction of the cost by leveraging their social media and entertainment platforms.
StarShop has already partnered with recognized vendors and brands such as Guess, Rayban and Rag & Bone to create a curated collection of products across categories to appeal to a mass audience. StarShop intends to provide fresh and exclusive media content, products, promotions and deals making the website and app a daily destination.
A primary focus of StarShop’s core business strategy is to capitalize on “events” that utilize a combination of StarShop marketing outreach, the celebrity social media outreach, and Sprint’s marketing outreach. For example, in the second quarter of 2016, StarShop’s takeover events with Zoolander 2 and the finals of American Idol produced thousands of downloads for StarShop. As a result, StarShop is seeking additional opportunities to do these type of events at a much higher level with bigger celebrities who have enormous social media followings.
One such event involved the exclusive premier and release of music star CeeLo Green’s music video for his song “work” in November, 2015. Through a combination or marketing efforts from StarShop’s internal marketing team, SPRINT and Pinsight’s marketing to select SPRINT cell phone users, and CeeLo Green’s social media, StarShop was able to attract 50,000 downloads from this one promotion alone.
In addition to the alliances with Shark Tank’s Kevin Harrington, SPRINT Corp., and celebrities such as Paula Abdul and others, StarShop has two recent strategic partnerships, with tuVision Canal and Via Touch. These synergistic arrangements with TuVision Canal – a Hispanic version of YouTube, and Via Touch, a vending machine that not only will feature StarShop videos but also StarShop products, are recent developments StarShop expects will assist in building its brand and business.
Kevin Harrington is one of the founders of StarShop LLC. Kevin has been a successful entrepreneur for over 40 years and is an Original Shark on the ABC hit, Emmy-winning TV show Shark Tank. Kevin is also often referred to as “the inventor of the Infomercial” As Seen on TV pioneer, and is the co-founder of the Electronic Retailers Association (ERA) and co-founder of the Entrepreneurs’ Organization (EO). Kevin has launched more than 20 businesses, all growing to more than $100 million in sales, and has been involved in more than a dozen public companies. He has launched more than 500 products generating over $5 billion in sales worldwide with iconic brands and celebrities, such as Jack Lalanne, Tony Little and George Foreman. Kevin has extensive business experience all over the world, opening distribution outlets in more than 100 countries worldwide. His success led Mark Burnett to hand-pick Kevin to become an Original Shark on Shark Tank, where he filmed more than 175 segments.
Kevin got his start as a young entrepreneur in the early 1980s when he invested $25,000 and launched Quantum International. This turned into a $500 million per-year business on the New York Stock Exchange and drove the stock price to $20 from $1 per share. After selling his interest in Quantum International, he formed a joint venture with the Home Shopping Network called HSN Direct, which generated hundreds of millions of dollars in sales. Entrepreneur Magazine has called him one of the top entrepreneurs of our time.
Jim Morrison is the Chief Executive Officer of StarShop LLC. Jim is a leading beauty and consumer brand executive who brings 34 years of experience in successfully launching start-ups and running global companies. Jim previously served as the President of L’Oreal USA and as Chief Executive Officer of Sexy Hair Concepts, LLC. Over the last decade, Jim has had a profound impact on the American professional beauty industry. In the industry’s history, very few executives have had the level of financial responsibility or breadth of organizational experience as Jim. Jim began his career in sales. At age 28, while at Matrix, he became the youngest executive to lead a selling organization of a multi-million dollar salon industry company. Jim proceeded to work on the founding of Graham Webb Professional hair care and rose to President and Chief Executive Officer while Graham Webb became one of the most successful companies in the beauty industry. In 1991, he joined L’Oreal with the objective of transforming the underdeveloped U.S. business unit into an international global force. In 1993, Jim orchestrated L’Oreal’s acquisition of Redken, the largest acquisition in the history of the professional salon industry at that time. As President of Redken, sales increased from $90 million to $130 million in five years. In 1997 Jim was promoted to President of all of L’Oreal’s salon divisions. By masterminding L’Oreal’s 1999 acquisition of Matrix, Jim successfully manifested the company’s pursuit of leadership in the U.S. market and positioned for the globalization of Redken and Matrix. As a result, Jim was named President of the combined organizations of Redken, L’Oreal, L’Oreal LTP, Matrix, Logics and Kerastase. During his eight years leading L’Oreal’s U.S. salon divisions, annual wholesale shipments rose from $29 million to $500 million.
Marvin Segel has created numerous businesses on and off of television and even appeared on-air himself for 15+ years in the U.S. and UK on QVC. Marvin has over three decades of television shopping experience, having grown up in the business, building brands on QVC and ShopNBC. He was VP of business development and vendor relations at ShopNBC, which later became ShopHQ and recently EVINE. Marvin often says he “has electronic sales and marketing in his DNA” as his father, Joe Segel, is the founder of television shopping giant QVC.