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EFP_2Punks

James Watt
Captain & Co-Founder

James Watt, Managing Director of BrewDog plc and Chief Executive Officer of BrewDog USA has been named Scottish Entrepreneur of the Year three times. He won the Great Britain Entrepreneur of the Year award in 2015. Penguin Publishing recently published his best selling business book Business for Punks. James is one of only eleven Master Cicerones in the world.


Martin Dickie
Beer Pirate & Co-Founder

Martin Dickie, BrewDog plc’s Brewing Director and Chief Operations Officer of BrewDog USA, has won two gold medals for BrewDog beers at the World Beer Cups as well as four gold medals at the World Beer Awards, making BrewDog’s beers amongst the highest rated and most decorated on the planet. James and Martin also host BrewDogs – the longest running beer television show in history – which is broadcast in the U.S. by the Esquire Network.


Neil Simpson
Finance Director

Neil Simpson joined BrewDog plc in August 2012, bringing with him more than 20 years of experience, (10 of which were at partner level), advising and acting for a wide variety of businesses through the Ritson Smith accountancy practice. Neil is a qualified chartered accountant with the Institute of Chartered Accountants in Scotland.


Tim Hawn
Head of Production

BrewDog’s Columbus brewery will be run by Tim Hawn. For the past nineteen years, Tim has brewed beers for Boston Beer Company, Pete’s Wicked Ales, Dogfish Head Craft Brewery as well as a large multinational brewer. During his time in brewery leadership, he has worked with the brewing team to ensure beer quality across the board. He has led departments in all phases of brewery production from raw material selection to packaging, and as Brewmaster at Dogfish Head Craft Brewery.


Simcoe
BrewDog

Simcoe is our resident Hop Pup. With a degree in brewing & distilling, as well as PhD in Astrophysics, Simcoe is a world-renowned thought leader eating apples. His business mantra is never give up, and he has been known to spend up to 7 hours working that dog toy to get the biscuits. It’s an attitude that inspires the rest of our senior team. He is also very smiley, for a dog.


BrewDog_EFPKeyElements

WE HAVE BEEN THE FASTEST GROWING FOOD & DRINKS COMPANY IN THE UK OVER THE LAST FOUR YEARS, AND NOW WE ARE COMING TO AMERICA. HERE’S YOUR CHANCE TO GET INVOLVED.

EQUITY FOR PUNKS IN THE USA

We’re aiming to raise up to $50 million by selling 1,052,632 shares of Common Stock in BrewDog USA Inc.
The offer is open to anyone who wants to invest, anywhere in the world, as long as it is legal in your country – check your local laws
Shares cost $47.50 each, and the minimum investment is 2 shares ($95)

WHAT SHOULD YOU DO BEFORE DECIDING TO GET INVOLVED?

Check out all of the scintillating reading materials in the Documents section below – you can also view our Offering Circular on the SEC’s website here
Read the info on this page and in the Documents section and make sure you’re cool with the risks of investing – in the Offering Circular, they are listed starting on page 13

HOW DO I GO ABOUT INVESTING?

Allow us to direct you to the right of the screen
You’re looking for that green button that says INVEST NOW. If you’re on a mobile device, check the bottom of your screen.


EVER WANTED TO OWN A PART OF A BREWERY? WELL, KEEP READING



BREWDOG HAS BEEN THE UK’S FASTEST GROWING FOOD AND DRINKS COMPANY FOR THE LAST 4 YEARS, AND THE 10TH FASTEST GROWING COMPANY IN THE UK OVERALL.


– SundayTimes 2012, 2013 & 2015, The Grocer 2014

BrewDog_GrowthChart

BrewDog plc is the largest and fastest growing craft brewer in Europe, and has been the fastest growing food & drinks company in the UK for the last four years consecutively. We plan to take all we have learned from BrewDog plc’s European business as we look to build our US business.

Today, BrewDog plc employs over 600 passionate people, ships beer to more than 55 countries around the world and operates an ever-growing legion of amazing craft beer bars. Despite only starting in 2007, we have built a global reputation for our beers and our brand.

As we establish BrewDog USA, we will take advantage of all of BrewDog’s expertise, infrastructure, intellectual property and management team as we look to turbo-charge our American business.

BrewDog_Europe_Bars

BEER SALES


With BrewDog USA we plan to combine the experience and success of our explosive European craft brewery with the world’s largest craft beer market.

BrewDog beers have been available in the US in limited quantities since 2008, but our Scottish brewery has simply not been able to keep up with the demand for our beers in America.

However, this means that we already have agreements in place with key distributors in the US, ensuring our route to market is locked down and that we will hit the ground running. We have distributors ready and waiting for our beers.

REPUTATION


BrewDog already has a strong media reputation worldwide. BrewDog is one of the top four most followed craft breweries globally on social media, and in 2015 received an average of more than 32,000 American visitors to its website on a monthly basis.

BrewDog has been featured on the Huffington Post, CNN, CNBC, Time magazine and Forbes.

BREW DOGS THE TV SHOW


Now airing it’s third season, our TV show Brew Dogs is the longest-running beer TV show in history and is broadcast on Esquire Network in the US.

The TV show celebrates craft beer and has elevated James and Martin to two of the most- recognizable beer industry personalities in the US and beyond. Brew Dogs has helped to build BrewDog’s reputation in the US and further enhance the demand for our beers.

BrewDog_BrewDogs

THE US CRAFT BEER MARKET


The US is both the largest and fastest-growing craft beer market in the world. Craft breweries account for 12.8% of the beer market in the United States. It is forecasted that by 2020, craft beer will grow to be 20% of the total American beer market.

There have been several recent acquisitions of craft breweries by larger companies in the US including Ballast Point Brewing Company, based in San Diego, which had a production of 123,000 barrels in 2014 and was acquired by Constellation Group for $1 billion in November 2015.

BrewDog_ColOrDeath


WE ARE WELL ON OUR WAY TO COMPLETING OUR STATE OF THE ART BREWERY IN COLUMBUS, OHIO.


BrewDog_MasterPlan_Stats
We own an amazing 42 acre site just 10 miles from downtown Columbus, and the initial 100,000 sq ft brewery will also feature a restaurant, tap room, retail space, visitor center and beer garden.

The building is due to be completed in summer 2016 and the first brew is scheduled for November.

Everything about the brewery is set up for rapid growth. The initial 170 barrel brewhouse can support an annual capacity of 640,000 barrels and we will initially have fermentation capacity for 85,000 barrels. The site is primed for the future in terms of space, transport links, utilities, infrastructure and brewing equipment.

Long term, the site we have in Columbus can support an annual capacity in excess of 1.5m barrels.


WHY WE SELECTED COLUMBUS


We found a great site with amazing utilities, logistics & expansion potential
We see a huge opportunity for our beers in the Mid-West
There is no other mid-sized craft brewery in the Columbus area
Columbus is within 500 miles of over half of the US population
We have had an amazing reception from the local community
We received a $6M incentive package from the city and state
We love (LOVE) the city of Columbus!

BrewDog_USA_map
BrewDog_BizFirst_13


FOR OUR BEERS, WE ALREADY HAVE AN ESTABLISHED ROUTE TO MARKET IN THE STATES. EVERYTHING IS ALREADY IN PLACE FOR OUR AGGRESSIVE AND STAGED ROLLOUT FROM OUR COLUMBUS BASE.


We are close to finalizing distribution deals in more than 20 states with craft beer distributors in the US ready and waiting for our beers. We already have a strong reputation in the US with customers who are familiar with our beers and our story, so we will be servicing a demand that already exists.

We believe we are starting from a very strong position in terms of distribution, brand recognition and sales personnel, and this strong position will enable us to hit the ground running. In the US, we have the potential to go much bigger, much harder and much faster than in Europe, because we are not starting from scratch.

BrewDog_BeerIsArt

INITIAL BREWDOG USA RANGE

Punk IPA is BrewDog’s flagship beer and the cornerstone of our Headliner Range. Punk IPA accounts for 60% of our sales. Layered with new world hops to create an explosion of tropical fruit and an all-out riot of grapefruit, pineapple and lychee before a spiky bitter finish, this beer is a true transatlantic fusion. Punk IPA is the #1 selling craft beer in the UK and is also the #1 selling craft beer in Scandinavia.


AT BREWDOG, WE ARE ON A MISSION TO MAKE OTHER PEOPLE AS PASSIONATE ABOUT WORLD-CLASS CRAFT BEER AS WE ARE. ALL THE BEERS BREWDOG USA WILL BREW HAVE BEEN SUCCESSFULLY DEVELOPED AND LAUNCHED IN EUROPE AND MANY ARE NOW ESTABLISHED GLOBAL BRANDS.


IN ADDITION TO OUR HEADLINER BEERS, WE WILL ALSO BREW VARIOUS SEASONAL AND SMALL BATCH BEERS AT OUR NEW COLUMBUS BREWERY.


BrewDog_Beer_2

BrewDog_Bars_0

Since opening our first bar, BrewDog Aberdeen in 2010, we now have over 44 BrewDog bars globally including flagship sites in London, Berlin, Barcelona, Tokyo, São Paulo and Stockholm.


AS IN EUROPE, BREWDOG BARS WILL BE A KEY PART OF BREWDOG’S US OPERATIONS. OUR FIRST BREWDOG BAR IN AMERICA IS DUE TO OPEN IN LATE 2016 AND WILL BE ONSITE AT OUR COLUMBUS BREWERY. OUR SECOND AMERICAN BAR WILL BE IN DOWNTOWN COLUMBUS AND WE HAVE JUST AGREED A DEAL ON THE SITE.

BrewDog Bars are places where you can indulge in everything that is great about craft beer. We pride ourselves on having the most knowledgeable staff and showcasing the most flavorsome beers from all over the planet.

As in Europe, our bars enable us to sell more beer, increase our visibility, build our community, and grow our brand. Our retail model has now been honed across 44 sites.

Originally inspired by American bars, each BrewDog bar infuses European beer café culture, contemporary Scottish food, craft cocktails and artisanal spirits into the mix. Our spaces are raw, utilitarian and industrial, using reclaimed materials and vintage features.

We intend to sell around 10% of the beer we brew from our Columbus brewery in our own BrewDog bars and this element of vertical integration will help accelerate our growth, bolster our profitability and foster deeper connections between us and our customers.

BrewDog_Bars_lg
BrewDog_Bars_sm


EVERY SHAREHOLDER RECEIVES


A 5% discount in all of our bars, all around the world
A 20% lifetime discount on the BrewDog USA shop which stocks tonnes of awesome merch.
A free tour of BrewDog Columbus
A free tour of BrewDog Ellon
An invite (and a plus one) to our amazing USA AGM; our annual, soon-to- be-legendary beer, music and food festival, exclusively for shareholders
Access to our exclusive shareholder forum & community www.equitypunks.com forum
An Equity Punks ID Card
Your say in how our company is run


INVEST OVER $500


All of the aforementioned benefits, plus:
$10 of beer bucks to be used in our bars
Three bottles of an exclusive barrel aged BrewDog beer
A signed copy of DIY Dog, the complete collection of 300+ BrewDog beer recipes


INVEST OVER $1000


All of the above, plus:
A personalized Liberty growler
A signed copy of Captain James Watt’s book, Business for Punks
Your name on our Equity Punks wall of fame in our Columbus brewery


INVEST OVER $2500


All of the above, plus:
A signed copy of BrewDog, The Book
 Three Bottles of Barrel Aged Hinterland
 An exclusive Dead Pony Club Brooklyn Brew Kit


INVEST OVER $5000


All of the above, plus:
1 bottle of Death or Glory
 1 personalized BrewDog workshirt
 VIP tour of Columbus including a beer dinner with James & Martin


INVEST OVER $10,000


All of the above, plus:
Three bottles of Death or Glory
 Brew a beer with James & Martin
 Exclusive EFP USA Merch pack


INVEST OVER $20,000


All of the above, plus:
A bottle of The End of History
 Name one of our fermentation tanks
 A first run edition of Uncle Duke’s Scotch


INVEST OVER $50,000


All of the above, plus:
A four day trip to Scotland with a brewery tour and beer dinner with James & Martin
 Your own 1⁄4 cask of BrewDog’s Lone Wolf Whisky

BrewDog_SHBenefits_1
BrewDog_SHBenefits_2
BrewDog_SHBenefits_3
BrewDog_SHBenefits_4
BrewDog_SHBenefits_5
BrewDog_SHBenefits_6
BrewDog_SHBenefits_7
BrewDog_SHBenefits_8
BrewDog_SHBenefits_9


LET’S GO AMERICA!

BrewDog_GoUSA

We intend to replicate BrewDog plc’s European successes in the far larger craft beer market of the USA. We intend to take advantage of the brand recognition BrewDog already has stateside from ourTV show and our online footprint, and translate these into sales. We intend to build on the amazing distribution contracts we already have in place. We intend to take all of our team’s experience of rapidly expanding a craft brewery and apply it in America.


AND WE WANT YOU ALONG FOR THE RIDE.
YOUR INVESTMENT WILL ENABLE US TO GROW EVEN FASTER.



AT BREWDOG, WE BELIEVE THAT BY HAVING THE CONVICTION TO DO THINGS ON OUR OWN TERMS AND BY LIVING THE PUNK DIY ETHOS, WE CAN CHANGE THE WORLD WITH CRAFT BEER. ONE GLASS AT A TIME.


We believe the best way to launch BrewDog USA and to grow our business is to ask you to be involved in our future.

Our growth so far has been phenomenal. And with that growth all set to continue, this is your opportunity to get involved. We want you to share in our future success and own your very own part of BrewDog USA.

This is going to be an awesome journey. And we want you to join us on it. With your investment there is no telling how far we can go.


OUR STRATEGY HAS ALWAYS BEEN TO TRY TO SHORTEN THE DISTANCE BETWEEN OURSELVES AND THE PEOPLE WHO ENJOY OUR BEERS; EQUITY FOR PUNKS IS THE ULTIMATE INCARNATION OF THIS PHILOSOPHY.


BrewDog_EFPPunk

We’d rather use this space to tell you more about our awesome beers and how passionate we are about opening bringing BrewDog and our craft beer revolution to the US, but our lawyers asked us to do this instead. So, make them happy by reading this while we get back to doing what we do best: making great craft beer.

The information on this page was created by BrewDog USA Inc. to assist with marketing our Regulation A stock offering. The text on this page is a summary but does not contain all of the terms of our stock offering. In order to review all of the terms of our stock offering, you should review our offering circular that contains all of the terms, conditions, risk factors, and disclosures that you should read and understand before you invest in our company. The offering circular is available in the Documents section below for you to read and review before you invest. The offering circular has been filed with the SEC, so you can also view it on the SEC’s website here. The offering circular explains that we are offering 1,052,632 shares of common stock in BrewDog USA Inc. at a price of $47.50 per share with a minimum purchase of two shares per investor.

The United States Securities and Exchange Commission (“SEC”) does not pass upon the merits of, or give its approval to, any of the securities we are offering or the terms of our offering, nor does it pass upon the accuracy or completeness of our offering circular or other selling literature. The securities we are offering are offered pursuant to an exemption from registration with the SEC; however, the SEC has not made an independent determination that the securities offered in our offering circular and in our offering are exempt from registration.

When you review our offering circular, please review all of the risk factors before making an investment in our company. An investment in our company should only be made if you are capable of evaluating the risks and merits of this investment and if you have sufficient resources to bear the entire loss of your investment, should that occur.

Generally, no sale may be made to anyone in our offering if the aggregate purchase price you pay is more than 10% of the greater of your annual income or net worth. Different rules apply to accredited investors and non-natural persons. Before making any representation that your investment does not exceed applicable thresholds, we encourage you to review Rule 251(d)(2)(i)(c) of Regulation A. For general information on investing, we encourage you to refer to www.investor.gov.

Our offering circular does not constitute an offer or solicitation in any jurisdiction in which such an offer or solicitation would be unlawful. No person has been authorized to give any information or
to make any representations concerning our company other than those contained in our offering circular, and if given or made, such other information or representation must not be relied upon. Prospective investors are not to construe the contents of our offering circular, or of any prior or subsequent communications from our company or any of its employees, agents or affiliates, as investment, legal, financial or tax advice. Before investing in our offering, please review our offering circular carefully, ask any questions of the company’s management that you would like answered and consult your own counsel, accountant and other professional advisors as to legal, tax and other related matters concerning this investment.


We recently launched our first benefits-based crowdfunding campaign on Indiegogo (unlike the equity offering on BankRoll) raising funds for the first ever craft beer hotel – THE DOGHOUSE!


BrewDog_Doghouse

We recently launched our first benefits-based crowdfunding campaign on Indiegogo (unlike the offering here on BankRoll where you are actually investing in BrewDog USA Inc. and purchasing equity in the company) raising funds for the first ever craft beer hotel – THE DOGHOUSE! We’ll be combining the hotel with an all-new, state-of-the-art sour beer facility, and you can get involved with some extra special perks if you back our campaign on Indiegogo.

The hotel will provide a complete experiential environment in which to truly immerse yourself in the world of craft beer. From waking up to a view of our sour beer foeders and the smell of freshly mashed malt, to hop-infused spa treatments and beer breakfasts, and even amazing craft beer on tap in your bedroom – this hotel will have it all.

CHECK OUT THE FULL CAMPAIGN ON INDIEGOGO HERE!

BrewDog_IndieGoGo_img

Webinar

There are no webinars currently scheduled for this offering. Please Follow this Offering by clicking the FOLLOW button in the right sidebar box to be notified of updates related to this offering, including upcoming webinars.

BrewDog USA – Equity for Punks Brochure

BrewDog USA – Equity for Punks Brochure

BrewDog USA – Offering Circular

BrewDog USA – Offering Circular
  • How do I buy shares?
  • What should I do before buying shares?
  • How much do shares cost?
  • What discounts do shareholders get?
  • Cool! Any other benefits to investing?
  • I live outside the USA! Can I invest?
  • I am already a shareholder, can I buy more?
  • Can I sell my shares?
  • Can I buy the shares as a gift for someone?
  • How is the value of the company calculated?
  • How is Equity for Punks regulated?
  • When am I allowed to invest?
  • Why crowdfunding, and what’s with this Regulation A+ word salad?
  • How much are you going to raise?
  • Why raise all this money if the brewery is already being built? 
  • Can anyone invest?
  • How long will people be able to buy the stock?
  • How do people pay for the stock?
  • Will the stock be listed on an exchange like NASDAQ?
  • How many shares of stock are available? What happens when they run out?
  • Where do you plan on opening BrewDog bars?
  • What happens if you raise less than $50 million?
  • I heard about the private equity investment into BrewDog plc. How does that affect BrewDog USA Inc. and this offering?
  • I have another question – who can I talk to?

summary

business & offering

BrewDog_EFPKeyElements

WE HAVE BEEN THE FASTEST GROWING FOOD & DRINKS COMPANY IN THE UK OVER THE LAST FOUR YEARS, AND NOW WE ARE COMING TO AMERICA. HERE’S YOUR CHANCE TO GET INVOLVED.

EQUITY FOR PUNKS IN THE USA

We’re aiming to raise up to $50 million by selling 1,052,632 shares of Common Stock in BrewDog USA Inc.
The offer is open to anyone who wants to invest, anywhere in the world, as long as it is legal in your country – check your local laws
Shares cost $47.50 each, and the minimum investment is 2 shares ($95)

WHAT SHOULD YOU DO BEFORE DECIDING TO GET INVOLVED?

Check out all of the scintillating reading materials in the Documents section below – you can also view our Offering Circular on the SEC’s website here
Read the info on this page and in the Documents section and make sure you’re cool with the risks of investing – in the Offering Circular, they are listed starting on page 13

HOW DO I GO ABOUT INVESTING?

Allow us to direct you to the right of the screen
You’re looking for that green button that says INVEST NOW. If you’re on a mobile device, check the bottom of your screen.


EVER WANTED TO OWN A PART OF A BREWERY? WELL, KEEP READING



BREWDOG HAS BEEN THE UK’S FASTEST GROWING FOOD AND DRINKS COMPANY FOR THE LAST 4 YEARS, AND THE 10TH FASTEST GROWING COMPANY IN THE UK OVERALL.


– SundayTimes 2012, 2013 & 2015, The Grocer 2014

BrewDog_GrowthChart

BrewDog plc is the largest and fastest growing craft brewer in Europe, and has been the fastest growing food & drinks company in the UK for the last four years consecutively. We plan to take all we have learned from BrewDog plc’s European business as we look to build our US business.

Today, BrewDog plc employs over 600 passionate people, ships beer to more than 55 countries around the world and operates an ever-growing legion of amazing craft beer bars. Despite only starting in 2007, we have built a global reputation for our beers and our brand.

As we establish BrewDog USA, we will take advantage of all of BrewDog’s expertise, infrastructure, intellectual property and management team as we look to turbo-charge our American business.

BrewDog_Europe_Bars

BEER SALES


With BrewDog USA we plan to combine the experience and success of our explosive European craft brewery with the world’s largest craft beer market.

BrewDog beers have been available in the US in limited quantities since 2008, but our Scottish brewery has simply not been able to keep up with the demand for our beers in America.

However, this means that we already have agreements in place with key distributors in the US, ensuring our route to market is locked down and that we will hit the ground running. We have distributors ready and waiting for our beers.

REPUTATION


BrewDog already has a strong media reputation worldwide. BrewDog is one of the top four most followed craft breweries globally on social media, and in 2015 received an average of more than 32,000 American visitors to its website on a monthly basis.

BrewDog has been featured on the Huffington Post, CNN, CNBC, Time magazine and Forbes.

BREW DOGS THE TV SHOW


Now airing it’s third season, our TV show Brew Dogs is the longest-running beer TV show in history and is broadcast on Esquire Network in the US.

The TV show celebrates craft beer and has elevated James and Martin to two of the most- recognizable beer industry personalities in the US and beyond. Brew Dogs has helped to build BrewDog’s reputation in the US and further enhance the demand for our beers.

BrewDog_BrewDogs

THE US CRAFT BEER MARKET


The US is both the largest and fastest-growing craft beer market in the world. Craft breweries account for 12.8% of the beer market in the United States. It is forecasted that by 2020, craft beer will grow to be 20% of the total American beer market.

There have been several recent acquisitions of craft breweries by larger companies in the US including Ballast Point Brewing Company, based in San Diego, which had a production of 123,000 barrels in 2014 and was acquired by Constellation Group for $1 billion in November 2015.

BrewDog_ColOrDeath


WE ARE WELL ON OUR WAY TO COMPLETING OUR STATE OF THE ART BREWERY IN COLUMBUS, OHIO.


BrewDog_MasterPlan_Stats
We own an amazing 42 acre site just 10 miles from downtown Columbus, and the initial 100,000 sq ft brewery will also feature a restaurant, tap room, retail space, visitor center and beer garden.

The building is due to be completed in summer 2016 and the first brew is scheduled for November.

Everything about the brewery is set up for rapid growth. The initial 170 barrel brewhouse can support an annual capacity of 640,000 barrels and we will initially have fermentation capacity for 85,000 barrels. The site is primed for the future in terms of space, transport links, utilities, infrastructure and brewing equipment.

Long term, the site we have in Columbus can support an annual capacity in excess of 1.5m barrels.


WHY WE SELECTED COLUMBUS


We found a great site with amazing utilities, logistics & expansion potential
We see a huge opportunity for our beers in the Mid-West
There is no other mid-sized craft brewery in the Columbus area
Columbus is within 500 miles of over half of the US population
We have had an amazing reception from the local community
We received a $6M incentive package from the city and state
We love (LOVE) the city of Columbus!

BrewDog_USA_map
BrewDog_BizFirst_13


FOR OUR BEERS, WE ALREADY HAVE AN ESTABLISHED ROUTE TO MARKET IN THE STATES. EVERYTHING IS ALREADY IN PLACE FOR OUR AGGRESSIVE AND STAGED ROLLOUT FROM OUR COLUMBUS BASE.


We are close to finalizing distribution deals in more than 20 states with craft beer distributors in the US ready and waiting for our beers. We already have a strong reputation in the US with customers who are familiar with our beers and our story, so we will be servicing a demand that already exists.

We believe we are starting from a very strong position in terms of distribution, brand recognition and sales personnel, and this strong position will enable us to hit the ground running. In the US, we have the potential to go much bigger, much harder and much faster than in Europe, because we are not starting from scratch.

BrewDog_BeerIsArt

INITIAL BREWDOG USA RANGE

Punk IPA is BrewDog’s flagship beer and the cornerstone of our Headliner Range. Punk IPA accounts for 60% of our sales. Layered with new world hops to create an explosion of tropical fruit and an all-out riot of grapefruit, pineapple and lychee before a spiky bitter finish, this beer is a true transatlantic fusion. Punk IPA is the #1 selling craft beer in the UK and is also the #1 selling craft beer in Scandinavia.


AT BREWDOG, WE ARE ON A MISSION TO MAKE OTHER PEOPLE AS PASSIONATE ABOUT WORLD-CLASS CRAFT BEER AS WE ARE. ALL THE BEERS BREWDOG USA WILL BREW HAVE BEEN SUCCESSFULLY DEVELOPED AND LAUNCHED IN EUROPE AND MANY ARE NOW ESTABLISHED GLOBAL BRANDS.


IN ADDITION TO OUR HEADLINER BEERS, WE WILL ALSO BREW VARIOUS SEASONAL AND SMALL BATCH BEERS AT OUR NEW COLUMBUS BREWERY.


BrewDog_Beer_2

BrewDog_Bars_0

Since opening our first bar, BrewDog Aberdeen in 2010, we now have over 44 BrewDog bars globally including flagship sites in London, Berlin, Barcelona, Tokyo, São Paulo and Stockholm.


AS IN EUROPE, BREWDOG BARS WILL BE A KEY PART OF BREWDOG’S US OPERATIONS. OUR FIRST BREWDOG BAR IN AMERICA IS DUE TO OPEN IN LATE 2016 AND WILL BE ONSITE AT OUR COLUMBUS BREWERY. OUR SECOND AMERICAN BAR WILL BE IN DOWNTOWN COLUMBUS AND WE HAVE JUST AGREED A DEAL ON THE SITE.

BrewDog Bars are places where you can indulge in everything that is great about craft beer. We pride ourselves on having the most knowledgeable staff and showcasing the most flavorsome beers from all over the planet.

As in Europe, our bars enable us to sell more beer, increase our visibility, build our community, and grow our brand. Our retail model has now been honed across 44 sites.

Originally inspired by American bars, each BrewDog bar infuses European beer café culture, contemporary Scottish food, craft cocktails and artisanal spirits into the mix. Our spaces are raw, utilitarian and industrial, using reclaimed materials and vintage features.

We intend to sell around 10% of the beer we brew from our Columbus brewery in our own BrewDog bars and this element of vertical integration will help accelerate our growth, bolster our profitability and foster deeper connections between us and our customers.

BrewDog_Bars_lg
BrewDog_Bars_sm


EVERY SHAREHOLDER RECEIVES


A 5% discount in all of our bars, all around the world
A 20% lifetime discount on the BrewDog USA shop which stocks tonnes of awesome merch.
A free tour of BrewDog Columbus
A free tour of BrewDog Ellon
An invite (and a plus one) to our amazing USA AGM; our annual, soon-to- be-legendary beer, music and food festival, exclusively for shareholders
Access to our exclusive shareholder forum & community www.equitypunks.com forum
An Equity Punks ID Card
Your say in how our company is run


INVEST OVER $500


All of the aforementioned benefits, plus:
$10 of beer bucks to be used in our bars
Three bottles of an exclusive barrel aged BrewDog beer
A signed copy of DIY Dog, the complete collection of 300+ BrewDog beer recipes


INVEST OVER $1000


All of the above, plus:
A personalized Liberty growler
A signed copy of Captain James Watt’s book, Business for Punks
Your name on our Equity Punks wall of fame in our Columbus brewery


INVEST OVER $2500


All of the above, plus:
A signed copy of BrewDog, The Book
 Three Bottles of Barrel Aged Hinterland
 An exclusive Dead Pony Club Brooklyn Brew Kit


INVEST OVER $5000


All of the above, plus:
1 bottle of Death or Glory
 1 personalized BrewDog workshirt
 VIP tour of Columbus including a beer dinner with James & Martin


INVEST OVER $10,000


All of the above, plus:
Three bottles of Death or Glory
 Brew a beer with James & Martin
 Exclusive EFP USA Merch pack


INVEST OVER $20,000


All of the above, plus:
A bottle of The End of History
 Name one of our fermentation tanks
 A first run edition of Uncle Duke’s Scotch


INVEST OVER $50,000


All of the above, plus:
A four day trip to Scotland with a brewery tour and beer dinner with James & Martin
 Your own 1⁄4 cask of BrewDog’s Lone Wolf Whisky

BrewDog_SHBenefits_1
BrewDog_SHBenefits_2
BrewDog_SHBenefits_3
BrewDog_SHBenefits_4
BrewDog_SHBenefits_5
BrewDog_SHBenefits_6
BrewDog_SHBenefits_7
BrewDog_SHBenefits_8
BrewDog_SHBenefits_9


LET’S GO AMERICA!

BrewDog_GoUSA

We intend to replicate BrewDog plc’s European successes in the far larger craft beer market of the USA. We intend to take advantage of the brand recognition BrewDog already has stateside from ourTV show and our online footprint, and translate these into sales. We intend to build on the amazing distribution contracts we already have in place. We intend to take all of our team’s experience of rapidly expanding a craft brewery and apply it in America.


AND WE WANT YOU ALONG FOR THE RIDE.
YOUR INVESTMENT WILL ENABLE US TO GROW EVEN FASTER.



AT BREWDOG, WE BELIEVE THAT BY HAVING THE CONVICTION TO DO THINGS ON OUR OWN TERMS AND BY LIVING THE PUNK DIY ETHOS, WE CAN CHANGE THE WORLD WITH CRAFT BEER. ONE GLASS AT A TIME.


We believe the best way to launch BrewDog USA and to grow our business is to ask you to be involved in our future.

Our growth so far has been phenomenal. And with that growth all set to continue, this is your opportunity to get involved. We want you to share in our future success and own your very own part of BrewDog USA.

This is going to be an awesome journey. And we want you to join us on it. With your investment there is no telling how far we can go.


OUR STRATEGY HAS ALWAYS BEEN TO TRY TO SHORTEN THE DISTANCE BETWEEN OURSELVES AND THE PEOPLE WHO ENJOY OUR BEERS; EQUITY FOR PUNKS IS THE ULTIMATE INCARNATION OF THIS PHILOSOPHY.


BrewDog_EFPPunk

We’d rather use this space to tell you more about our awesome beers and how passionate we are about opening bringing BrewDog and our craft beer revolution to the US, but our lawyers asked us to do this instead. So, make them happy by reading this while we get back to doing what we do best: making great craft beer.

The information on this page was created by BrewDog USA Inc. to assist with marketing our Regulation A stock offering. The text on this page is a summary but does not contain all of the terms of our stock offering. In order to review all of the terms of our stock offering, you should review our offering circular that contains all of the terms, conditions, risk factors, and disclosures that you should read and understand before you invest in our company. The offering circular is available in the Documents section below for you to read and review before you invest. The offering circular has been filed with the SEC, so you can also view it on the SEC’s website here. The offering circular explains that we are offering 1,052,632 shares of common stock in BrewDog USA Inc. at a price of $47.50 per share with a minimum purchase of two shares per investor.

The United States Securities and Exchange Commission (“SEC”) does not pass upon the merits of, or give its approval to, any of the securities we are offering or the terms of our offering, nor does it pass upon the accuracy or completeness of our offering circular or other selling literature. The securities we are offering are offered pursuant to an exemption from registration with the SEC; however, the SEC has not made an independent determination that the securities offered in our offering circular and in our offering are exempt from registration.

When you review our offering circular, please review all of the risk factors before making an investment in our company. An investment in our company should only be made if you are capable of evaluating the risks and merits of this investment and if you have sufficient resources to bear the entire loss of your investment, should that occur.

Generally, no sale may be made to anyone in our offering if the aggregate purchase price you pay is more than 10% of the greater of your annual income or net worth. Different rules apply to accredited investors and non-natural persons. Before making any representation that your investment does not exceed applicable thresholds, we encourage you to review Rule 251(d)(2)(i)(c) of Regulation A. For general information on investing, we encourage you to refer to www.investor.gov.

Our offering circular does not constitute an offer or solicitation in any jurisdiction in which such an offer or solicitation would be unlawful. No person has been authorized to give any information or
to make any representations concerning our company other than those contained in our offering circular, and if given or made, such other information or representation must not be relied upon. Prospective investors are not to construe the contents of our offering circular, or of any prior or subsequent communications from our company or any of its employees, agents or affiliates, as investment, legal, financial or tax advice. Before investing in our offering, please review our offering circular carefully, ask any questions of the company’s management that you would like answered and consult your own counsel, accountant and other professional advisors as to legal, tax and other related matters concerning this investment.


We recently launched our first benefits-based crowdfunding campaign on Indiegogo (unlike the equity offering on BankRoll) raising funds for the first ever craft beer hotel – THE DOGHOUSE!


BrewDog_Doghouse

We recently launched our first benefits-based crowdfunding campaign on Indiegogo (unlike the offering here on BankRoll where you are actually investing in BrewDog USA Inc. and purchasing equity in the company) raising funds for the first ever craft beer hotel – THE DOGHOUSE! We’ll be combining the hotel with an all-new, state-of-the-art sour beer facility, and you can get involved with some extra special perks if you back our campaign on Indiegogo.

The hotel will provide a complete experiential environment in which to truly immerse yourself in the world of craft beer. From waking up to a view of our sour beer foeders and the smell of freshly mashed malt, to hop-infused spa treatments and beer breakfasts, and even amazing craft beer on tap in your bedroom – this hotel will have it all.

CHECK OUT THE FULL CAMPAIGN ON INDIEGOGO HERE!

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team

James Watt
Captain & Co-Founder

James Watt, Managing Director of BrewDog plc and Chief Executive Officer of BrewDog USA has been named Scottish Entrepreneur of the Year three times. He won the Great Britain Entrepreneur of the Year award in 2015. Penguin Publishing recently published his best selling business book Business for Punks. James is one of only eleven Master Cicerones in the world.


Martin Dickie
Beer Pirate & Co-Founder

Martin Dickie, BrewDog plc’s Brewing Director and Chief Operations Officer of BrewDog USA, has won two gold medals for BrewDog beers at the World Beer Cups as well as four gold medals at the World Beer Awards, making BrewDog’s beers amongst the highest rated and most decorated on the planet. James and Martin also host BrewDogs – the longest running beer television show in history – which is broadcast in the U.S. by the Esquire Network.


Neil Simpson
Finance Director

Neil Simpson joined BrewDog plc in August 2012, bringing with him more than 20 years of experience, (10 of which were at partner level), advising and acting for a wide variety of businesses through the Ritson Smith accountancy practice. Neil is a qualified chartered accountant with the Institute of Chartered Accountants in Scotland.


Tim Hawn
Head of Production

BrewDog’s Columbus brewery will be run by Tim Hawn. For the past nineteen years, Tim has brewed beers for Boston Beer Company, Pete’s Wicked Ales, Dogfish Head Craft Brewery as well as a large multinational brewer. During his time in brewery leadership, he has worked with the brewing team to ensure beer quality across the board. He has led departments in all phases of brewery production from raw material selection to packaging, and as Brewmaster at Dogfish Head Craft Brewery.


Simcoe
BrewDog

Simcoe is our resident Hop Pup. With a degree in brewing & distilling, as well as PhD in Astrophysics, Simcoe is a world-renowned thought leader eating apples. His business mantra is never give up, and he has been known to spend up to 7 hours working that dog toy to get the biscuits. It’s an attitude that inspires the rest of our senior team. He is also very smiley, for a dog.


Q&A & More

There are no webinars currently scheduled for this offering. Please Follow this Offering by clicking the FOLLOW button in the right sidebar box to be notified of updates related to this offering, including upcoming webinars.

Nothing to see yet!

  • How do I buy shares?
  • What should I do before buying shares?
  • How much do shares cost?
  • What discounts do shareholders get?
  • Cool! Any other benefits to investing?
  • I live outside the USA! Can I invest?
  • I am already a shareholder, can I buy more?
  • Can I sell my shares?
  • Can I buy the shares as a gift for someone?
  • How is the value of the company calculated?
  • How is Equity for Punks regulated?
  • When am I allowed to invest?
  • Why crowdfunding, and what’s with this Regulation A+ word salad?
  • How much are you going to raise?
  • Why raise all this money if the brewery is already being built? 
  • Can anyone invest?
  • How long will people be able to buy the stock?
  • How do people pay for the stock?
  • Will the stock be listed on an exchange like NASDAQ?
  • How many shares of stock are available? What happens when they run out?
  • Where do you plan on opening BrewDog bars?
  • What happens if you raise less than $50 million?
  • I heard about the private equity investment into BrewDog plc. How does that affect BrewDog USA Inc. and this offering?
  • I have another question – who can I talk to?

documents

BrewDog USA – Equity for Punks Brochure

BrewDog USA – Equity for Punks Brochure

BrewDog USA – Offering Circular

BrewDog USA – Offering Circular